Stereotypes in advertisements

Stereotypes are a salient part of our social and cultural environment, it is hard to define what they truly are but it is in an oversimplified image of an idea or particular type of person. Stereotypes can be on a wide range of aspect of criteria such as age, gender, nationality etc... Stereotypes are learnt through cultural social factors and it can be gotten through daily interactions or even media that plays a big part in that. I think that advertisers should have a certain responsibility on the material they put out. It is often forgotten of how much media can affect and influence our perception of the world around us.The influence of stereotypes is double; it parasites our perception of others but also pushes us to inferiorities what we think about others. Advertisements are fiction as they are scenarios and images put together to offer a product in the real life of the audience. That being said with the quantity of advertisements we are exposed to every day, we think less and less of each message and we subconsciously succumb to them. Advertisers have a main goal of selling their product ad it's image but they disregard the power it has and how it lies on the belief that the images are a reflection of a certain reality. Overall advertisements are one of the many social mechanisms today that can lead to the oversimplification of a category and advertisers must look after they content for consumers.